IRYStec – IRYStec Perceptual Display Platform (PDP)
 

PERCEPTUAL DISPLAY TECHNOLOGY





THE FUTURE OF DISPLAY TECHNOLOGY

Based on the science of the human eye, proprietary image processing algorithms and physiological models, IRYStec’s Perceptual Display Platform (PDP) embedded software technology replicates how the human eye sees. IRYStec's PDP technology adapts to viewer attributes (age, gender, ethnicity, colour and contrast perception), significantly improving readability across all ambient light conditions, while reducing eyestrain and improving power consumption. It senses the ambient lighting environment and adjusts in real-time to ensure that the quality of displayed images is optimized, regardless of whether the viewing environment is dark, bright, or highly reflective. IRYStec’s PDP technology is available to OEM display device manufacturers, from mobile phones and tablets to automotive displays and Augmented/Virtual Reality (VR) headsets.

Use Cases

Through its eye friendly perceptual software, IRYStec is advancing display technology for mobile, automotive, virtual reality and mobile app markets. Refining the viewing experience by reducing eye strain, improving visibility, increasing safety for drivers and saving power on any display based devices.

Consumer Electronics

smart phones, smart watches, tablets,
laptops, TVs

Automotive

infotainment,
driver information systems

Virtual Reality / AR

headsets

Mobile apps

video players, gaming

Thought Leadership

IRYStec is dedicated to changing the way we experience displays to a healthier alternative.

Personalization Technology

A Unified Color and Contrast Age-Dependent Visual Content Adaptation

How to Combat Eye Strain & Fatigue

The first line of defense


Products


IRYStec’s Perceptual Display Platform (PDP) embedded software technology automatically adapts the content characteristics being displayed on mobile and automotive device displays in real-time to match how a viewer’s eyes actually see in different ambient light.

Despite major advances in display technology, screens today are still manufactured based on the assumption they will be viewed by young adults under normal lighting conditions. The reality is, viewers’ eyesight is affected by factors such as age, gender and ethnicity – and screens are viewed under widely varying lighting conditions. As a result, viewers often have to strain to see content comfortably, or they’re not able to accurately see the original sharp, clear image. IRYStec’s PDP technology delivers an exceptional viewing experience on mobile and automotive device displays, reducing eyestrain and fatigue, while improving readability and safety.
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ABOUT

The world’s leading mobile handset makers, automotive OEMs and Tier-1s are turning to IRYStec to help them solve their most challenging display issues. Founded in 2015, IRYStec Software is licensing its Perceptual Display Platform (PDP) embedded software solutions to consumer and automotive device manufacturers. IRYStec ‘s software makes content easier to view on displays, reducing eye strain and improving eye health while also lowering display power, display heat and device cost. In turn consumers are more satisfied with their display viewing experience further driving demand and sales for display device manufacturers who have licensed IRYStec’s PDP software.

            Simon Morris
            Simon Morris
            CEO
            Simon Morris is a high technology business leader with more than 25 years of experience primarily focused on building businesses based on signal processing technologies. Prior to joining IRYStec, Mr. Morris was the CEO of CogniVue Corporation which was a pioneer in the licensing of embedded vision processor technology IP until Freescale Semiconductor acquired CogniVue in 2015.
            Tara Akhavan
            Tara Akhavan
            Co-Founder, CTO & Product Mgmt.
            Tara Akhavan is a technology entrepreneur with a PhD in computer vision and an MSc in Artificial Intelligence. Prior to founding IRYStec, she has been awarded for scaling an Operations and Maintenance Center (OMC) product in the Telecommunications industry from analyze and design to deployment in a 3GPP mobile network with 20 Million subscribers.
            Afsoon Soudi
            Afsoon Soudi
            Co-Founder & VP New Technology Development
            Afsoon Soudi is a dedicated technologist and entrepreneur with a Ph.D. in Physics. For her achievements, she has been recognized with awards from the Material Research Society and American Vacuum Society. She has also been actively involved in organizations including SPIE promoting women in science and technology.
            Elie Daher
            Elie Daher
            CFO
            Elie Daher has over 20 years of experience in financial management and operations. Mr. Daher is a seasoned executive, having worked with a number of technology start-ups since 2007.
            John Hartley
            John Hartley
            Vice President, Global Sales
            John brings over 25 years of demonstrated success developing client relationships in international markets, driving multi-million dollar sales growth. Prior to Joining IRYStec , John held a WW VP of Sales position at Chipworks Inc. as well as multiple regional Sales Director positions at leading Semiconductors suppliers.
            Jerome Duplaix
            Jerome Duplaix
            VP Engineering
            Jerome is an experienced software developer who has been involved in about all technology waves from networking, wireless to web and mobile. Jerome’s passion is now to provide leadership to innovative and fast evolving startups by developing individuals and teams to their full potential.

            Board of Directors



            Cesar Cesaratto
            Cesar Cesaratto
            Member of the board
            Cesar Cesaratto has more than 30 years of experience in the Telecommunications industry. Mr. Cesaratto was President of several Nortel businesses and is a member of the Purple Angels, an active Ottawa based group of high tech angel investors who were ex-telecom executives. He has served on multiple private and public technology firms.
            Jean-Francois Grenon
            Jean-Francois Grenon
            Member of the board
            Jean-Francois Grenon with over 30 years of experience in telecom and wireless technologies, he has helped launch various products and services in global markets, created SMBs and completed numerous mergers and acquisitions. Notably, he took Innova Corporation public on Nasdaq. He is an active high tech angel investor, was awarded Quebec Angel Investor of the Year in 2015.
            Larry Lam
            Larry Lam
            Member of the board
            Larry Lam is a Partner in BDC’s Industrial Clean Energy (ICE) Technology Venture Fund, leading investments in the early development stages of companies, supporting founders, CEOs and management teams to build successful global companies. Mr. Lam is also responsible for BDC’s investments.
            Helge Seetzen
            Helge Seetzen
            Member of the board
            Helge Seetzen is an award-winning technologist, entrepreneur, and a recognized global authority on display/transfer technologies and President-Elect of the Society of Information Displays. As General Partner of TandemLaunch he works with entrepreneurs to build high growth technology companies.
            Tara Akhavan
            Tara Akhavan
            Member of the board
            Tara Akhavan is a technology entrepreneur. Prior to founding IRYStec, she has been awarded for scaling an Operations and Maintenance Center (OMC) product in the Telecommunications industry from analyze and design to deployment in a 3GPP mobile network with 20 Million subscribers.
            Simon Morris
            Simon Morris
            Member of the board
            Simon Morris is a high technology business leader with more than 25 years of experience primarily focused on building businesses based on signal processing technologies. Prior to joining IRYStec, Mr. Morris was the CEO of CogniVue Corporation which was a pioneer in the licensing of embedded vision processor technology IP.

            Awards & Achievements


            AR/VR
            AR/VR
            Silicon Valley Forum
            2016 Winner
            Displays are manufactured assuming that all eyes are the same. As a result mobile and VR displays run too bright, consume too much power, cause eye strain and eye fatigue. IRYStec software solves these problems by intelligently adjusting contrast and colour.
            World Cup Tech Challenge
            World Cup Tech Challenge
            Silicon Valley Forum
            2016 Winner
            Over 150 innovative tech startups from 30 countries applied, and on June 4th, 23 finalists from 13 countries competed to win the Cup in six different categories: Augmented/Virtual Reality, AI/Robotics, FinTech, Internet of Things, BioTech, and AgTech. Each group winner took home a medal and a bottle of champagne; the champion received a 3D-printed trophy, custom-created by GrowShapes.
            Fundica Roadshow
            Fundica Roadshow
            2016 Winner
            Congratulations to IRYStec who took home gold at our first Fundica Roadshow in Ottawa at Kivuto Solutions. IRYStec’s CEO, Simon Morris and Tara Akhavan, CTO, took the Roadshow’s judging panelists by storm.
            Chosen by Venture Radar
            Chosen by Venture Radar
            hot new companies to watch out for
            As part of our Hot New Companies series we’re taking a closer look at IRYStec, a startup founded in Canada in 2015 with the goal of revolutionizing the viewing experience for portable displays.
            TedX Talk
            TedX Talk
            Montreal Women
            Tara Akhavan
            The TEDxMontrealWomen event challenges each and everyone of us, as members of society, to question and define our values and beliefs in an effort to create an awareness and understanding of why we behave as we do, what motivates our behaviours and what drives our decisions to conduct our lives as we do.
            CDL – Toronto, Artificial Intelligence Cohort
            CDL – Toronto, Artificial Intelligence Cohort
            Creative Destruction Lab
            The Creative Destruction Lab (the “CDL”) is a nine-month program organized and offered by the Centre for Innovation and Entrepreneurship at the University of Toronto’s Rotman School of Management (the “CIE”). The CDL is designed to provide Ventures with mentorship, business education, and resources to help them build a scalable business around their respective product or service.
            TieCon Pitchfest 2017
            TieCon Pitchfest 2017
            1st prize winners
            IRYStec wins 1st prize at TieCon Canada 2017 Pitchfest in Ottawa – November 3rd. Simon Morris, CEO or IRYStec accepting the award from Parm Gill of TieCon Ottawa and Managing Partnering, Gill Group.

            Endorsements

            CAREERS

            IRYStec is a leading innovator, at the forefront of perceptual display processing technology. We’re an energetic team, always seeking excellence and helping each other to do great work. We’re seeking passionate, curious people to join our team, developing products and technology that have impact. If you think you’d be a good fit, we’d love to hear from you. IRYStec's head office is located at WeWork, based in Montreal, Canada.

            Get in touch