PERCEPTUAL DISPLAY TECHNOLOGY





THE FUTURE OF DISPLAY TECHNOLOGY

Based on the science of the human eye, proprietary image processing algorithms and physiological models, IRYStec’s Perceptual Display Platform (PDP) embedded software technology replicates how the human eye sees.

IRYStec's PDP technology adapts to viewer attributes (age, gender, ethnicity, colour and contrast perception), significantly improving readability across all ambient light conditions, while reducing eyestrain and improving power consumption. It senses the ambient lighting environment and adjusts in real-time to ensure that the quality of displayed images is optimized, regardless of whether the viewing environment is dark, bright, or highly reflective. IRYStec’s PDP technology is available to OEM display device manufacturers, from mobile phones and tablets to automotive displays and Augmented/Virtual Reality (VR) headsets.

Market Applications

Consumer Electronics

smart phones, smart watches, tablets,
laptops, TVs

Automotive

infotainment,
driver information systems

Virtual Reality / AR

headsets

Mobile apps

video players, gaming


MOBILEvue & DRIVEvue


IRYStec’s Perceptual Display Platform (PDP) embedded software technology automatically adapts the content characteristics being displayed on mobile and automotive device displays in real-time to match how a viewer’s eyes actually see in different ambient light.

Despite major advances in display technology, screens today are still manufactured based on the assumption they will be viewed by young adults under normal lighting conditions. The reality is, viewers’ eyesight is affected by factors such as age, gender and ethnicity – and screens are viewed under widely varying lighting conditions. As a result, viewers often have to strain to see content comfortably, or they’re not able to accurately see the original sharp, clear image. IRYStec’s PDP technology delivers an exceptional viewing experience on mobile and automotive device displays, reducing eyestrain and fatigue, while improving readability and safety.
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ABOUT

IRYStec is a leading innovator of perceptual display processing technology. Providing Perceptual Display Platform (PDP) embedded software solutions, IRYStec enables consumer device and automotive OEMs to optimize their display device viewing experience and performance.

Based on the science of the human eye, proprietary image processing algorithms and physiological models, IRYStec replicates and emulates how the human eye sees. Adapting to viewer attributes (age, gender, ethnicity, colour and contrast perception) dramatically improves readability across all ambient light conditions, while reducing eyestrain and reducing power consumption.

  • Software only

    Easily integrated on OS & platform agnostic

  • Ambient intelligent

    Adapts to ambient lighting conditions
    (dark to bright)

  • Personalized

    Adapts to the viewer's vision attributes
    (age, gender, ethnicity)

  • Improved battery life

    Device battery savings of up to 20-40%

Simon Morris
Simon Morris
CEO
Simon Morris is a high technology business leader with more than 25 years of experience primarily focused on building businesses based on signal processing technologies. Prior to joining IRYStec, Mr. Morris was the CEO of CogniVue Corporation which was a pioneer in the licensing of embedded vision processor technology IP until Freescale Semiconductor acquired CogniVue in 2015.
Tara Akhavan
Tara Akhavan
Co-Founder & CTO
Tara Akhavan is a technology entrepreneur. Prior to founding IRYStec, she has been awarded for scaling an Operations and Maintenance Center (OMC) product in the Telecommunications industry from analyze and design to deployment in a 3GPP mobile network with 20 Million subscribers.
Afsoon Soudi
Afsoon Soudi
Co-Founder VP R&D
Afsoon is a dedicated technology pioneer, entrepreneur, and strategic leader with a Ph.D. in Physics. Managed several projects on charge transfer in semiconductor Quantum dots (PbS and CdS) and their application in solar cells using scanning probe technology.
Elie Daher
Elie Daher
CFO
Elie Daher has over 20 years of experience in financial management and operations. Mr. Daher is a seasoned executive, having worked with a number of technology start-ups since 2007.

Board of Directors



Cesar Cesaratto
Cesar Cesaratto
Member of the board
Cesar Cesaratto has more than 30 years of experience in the Telecommunications industry. Mr. Cesaratto was President of several Nortel businesses and is a member of the Purple Angels, an active Ottawa based group of high tech angel investors who were ex-telecom executives. He has served on multiple private and public technology firms, including 6 private high tech firms.
Jean-Francois Grenon
Jean-Francois Grenon
Member of the board
Jean-Francois Grenon with over 30 years of experience in telecom and wireless technologies, he has helped launch various products and services in global markets, created SMBs and completed numerous mergers and acquisitions. Notably, he took Innova Corporation public on Nasdaq. He is an active high tech angel investor, was awarded Quebec Angel Investor of the Year in 2015.
Larry Lam
Larry Lam
Member of the board
Larry Lam is a Partner in BDC’s Industrial Clean Energy (ICE) Technology Venture Fund, leading investments in the early development stages of companies, supporting founders, CEOs and management teams to build successful global companies. Mr. Lam is also responsible for BDC’s investments in Corsa Technology, GaN Systems, Ranovus, Regen Energy, and Solantro Semiconductor.
Helge Seetzen
Helge Seetzen
Member of the board
Helge Seetzen is an award-winning technologist, entrepreneur, and a recognized global authority on display/transfer technologies and President-Elect of the Society of Information Displays. As General Partner of TandemLaunch, a novel high tech incubator based in Montreal, Canada, he works with inventors and entrepreneurs to build high growth technology companies.
Tara Akhavan
Tara Akhavan
Member of the board
Tara Akhavan is a technology entrepreneur. Prior to founding IRYStec, she has been awarded for scaling an Operations and Maintenance Center (OMC) product in the Telecommunications industry from analyze and design to deployment in a 3GPP mobile network with 20 Million subscribers.
Simon Morris
Simon Morris
Member of the board
Simon Morris is a high technology business leader with more than 25 years of experience primarily focused on building businesses based on signal processing technologies. Prior to joining IRYStec, Mr. Morris was the CEO of CogniVue Corporation which was a pioneer in the licensing of embedded vision processor technology IP until Freescale Semiconductor acquired CogniVue in 2015.

Partners

Universities

CAREERS

IRYStec is a leading innovator, at the forefront of perceptual display processing technology. We’re an energetic team, always seeking excellence and helping each other to do great work. We’re seeking passionate, curious people to join our team, developing products and technology that have impact. If you think you’d be a good fit, we’d love to hear from you. IRYStec's head office is located at WeWork, based in Montreal, Canada.
Software

Developer

  • Computer Science degree
  • Knowledge of C++
  • Experience with Open GL
  • Self-directed
Apply Now
Software

Architect

  • 7+ years of experience
  • Strong Analytics
  • Anticipate bottlenecks
  • Proven track record
Apply Now
Director of software

Development

  • 10 + years of experience
  • Manage developers
  • Design patterns
  • Data structures
Apply now
Quality Assurance

Programmer

  • 2+ year experience with Android
  • Develop plans
  • Perform tests
  • Track defects
Apply now

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